Sharine De Rooij
About Sharine De Rooij
Sharine De Rooij is a Digital Growth Lead and Manager of Capability Building at NEWCRAFT, where she has worked since 2017. She holds a Master of Science from Tilburg University and has extensive experience in digital marketing and eCommerce across various companies in the Netherlands and South Africa.
Current Role at NewCraft
Sharine De Rooij serves as the Digital Growth Lead and Manager of Capability Building at NewCraft. She has held this position since 2017, contributing to the company's growth strategies and capability development in the Amsterdam Area, Netherlands. Her role involves overseeing digital initiatives and enhancing the skills of team members to drive digital transformation.
Previous Experience in Marketing and eCommerce
Before joining NewCraft, Sharine De Rooij worked as the Marketing & eCommerce Manager at OneDayOnly Offers (Pty) Ltd from 2015 to 2017 in South Africa. Her responsibilities included managing marketing strategies and eCommerce operations. She also held various positions at Sanoma Media, including Site Owner for Restaurant.nl and Lekker.nl, and Account Manager for Digital Media.
Educational Background
Sharine De Rooij has a strong academic background, having studied at Tilburg University, where she earned a Master of Science in Organizational Behavior Studies from 1997 to 2005. Additionally, she studied International Business at Stellenbosch University, achieving a Master of Science in 2002. She also attended the University of Oxford for a brief period in 2004.
Career Progression in Digital Media
Sharine De Rooij has extensive experience in digital media and marketing. She worked at Havas Worldwide Digital - Media Contacts as an Account Director Digital for 11 months in 2011 and held various roles at Sanoma Media, including Business Unit Manager for Online Vrouwenportals. Her career spans multiple roles in digital marketing, account management, and media strategy.
Research and Early Career Roles
In the early stages of her career, Sharine De Rooij worked as a Research Assistant at Tilburg University from 2002 to 2005. She also held a position as a Research Consultant at People Select executive search + interim for one month in 2005. These roles provided her with foundational skills in research and analysis, contributing to her later success in marketing and digital growth.