Steffen Van Der Land
About Steffen Van Der Land
Steffen Van Der Land is an E-commerce Manager at NEWCRAFT, where he leads a team of digital specialists to drive e-commerce growth. He has extensive experience in branding, conversion optimization, and digital marketing, having previously worked at Coolblue and ING.
Current Role at NewCraft
Steffen Van Der Land has been serving as the E-commerce Manager at NewCraft since 2021. In this role, he leads a team of digital specialists focused on enhancing e-commerce growth and maturity. His responsibilities include overseeing various e-commerce strategies and initiatives to drive performance and optimize online sales.
Previous Experience at Coolblue
Prior to his current position, Steffen Van Der Land held multiple roles at Coolblue. He worked as Manager Branding & Storytelling from 2018 to 2019, and as Manager CRM from 2019 to 2021. He also served as Product Owner Branding from 2017 to 2018 and Conversion Manager from 2015 to 2016. His diverse experience at Coolblue contributed to his expertise in e-commerce and digital marketing.
Experience at ING
Steffen Van Der Land worked at ING as a Sales Consultant from 2012 to 2013. This role provided him with foundational experience in sales and customer engagement, which complements his later work in e-commerce and digital marketing.
Education and Expertise
Steffen Van Der Land holds a Master's degree in Business Administration with a focus on Marketing from the University of Amsterdam, which he completed from 2014 to 2015. He also achieved a Pre-master in Business Administration at the same university from 2013 to 2014. Additionally, he earned a Bachelor of Business Administration (BBA) from Haagse Hogeschool Den Haag, studying Management, Economic and Law from 2007 to 2011. His educational background supports his expertise in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Performance Marketing, and Digital Branding.
Professional Certification
Steffen Van Der Land holds the title of Black Belt Consultant, indicating a high level of expertise in e-commerce strategies. This certification reflects his proficiency in implementing effective e-commerce solutions and optimizing digital performance.