Thomas Hemels
About Thomas Hemels
Thomas Hemels is a Program Manager specializing in Personalization and Customer Value at NEWCRAFT, where he has worked since 2019. He has extensive experience in digital marketing and data science, having previously held roles at NEWCRAFT and Google.
Current Role at NewCraft
Thomas Hemels serves as the Program Manager for Personalization & Customer Value at NewCraft. He has held this position since 2019, contributing to the development and execution of strategies that enhance customer engagement. His role involves leading the vision and strategy within the data science team, focusing on driving commercial success through targeted customer engagement programs.
Previous Experience at NewCraft
Prior to his current role, Thomas Hemels worked at NewCraft in various capacities. He served as the Digital Marketing Team Lead from 2010 to 2014, and later as Program Manager & Growth Lead from 2014 to 2018. His tenure at NewCraft spans a total of eight years, during which he was instrumental in aligning business goals with IT innovation and enhancing customer engagement strategies.
Experience at Google
Before joining NewCraft, Thomas Hemels worked at Google as an Online Media Consultant for AdWords NL from 2008 to 2010. In this role, he provided insights and strategies to optimize online media campaigns, contributing to the overall effectiveness of digital marketing efforts for clients.
Education and Academic Background
Thomas Hemels studied at the University of Amsterdam, where he earned a Bachelor’s degree in Business Economics from 2000 to 2006. He continued his education at the same institution, achieving a Master’s degree in Business Economics from 2006 to 2007. His academic background provides a strong foundation for his roles in program management and digital marketing.
Strategic Focus and Responsibilities
In his current role, Thomas Hemels is responsible for translating business goals into strategic plans that foster synergy between business and IT innovation. He focuses on creating actionable insights and developing new use cases to enhance customer value through data solutions and improved customer experiences. His leadership is key to growing capabilities in technology and managing engagement programs at scale.