Astha Sethi
About Astha Sethi
Astha Sethi is a User Experience Designer with a diverse background in the field, having worked at various companies including Newfold Digital and EvolutionCo. She advocates for user-centered design and emphasizes the importance of usability in enhancing user satisfaction.
Current Role at Newfold Digital
Astha Sethi has been working as a User Experience Designer at Newfold Digital since 2020. Her role involves creating user-centered designs that enhance user satisfaction and engagement. She applies her expertise in UX design to develop interfaces that are intuitive and effective, contributing to the overall success of the company's digital products.
Previous Experience in User Experience Design
Astha Sethi has accumulated extensive experience in user experience design through various roles. She worked at EvolutionCo as a UX Designer and later as a User Experience Lead from 2017 to 2020. Additionally, she held positions at Nykaa.com, Nihilent Technologies, and Hurix Digital, where she focused on user-centered design principles and interface usability.
Educational Background
Astha Sethi completed her Bachelor of Design at Symbiosis International University, specializing in Visual Communication Design from 2013 to 2017. Prior to this, she attended Sophia Senior Secondary School in Bikaner, Rajasthan, where she studied from 2000 to 2013. Her education has provided her with a solid foundation in design principles and practices.
Advocacy for User-Centered Design
Astha Sethi advocates for a user-centered design approach in her work. She emphasizes the importance of integrating external insights into internal decision-making processes to enhance user experiences. Her belief is that the ease of using an interface directly correlates with user satisfaction and personal fulfillment.
Internship Experience
Astha Sethi gained valuable experience through several internships early in her career. She interned at Nihilent Technologies in 2015 and at Hurix Digital in 2016, where she focused on UX design. Additionally, she completed a design internship at Amura Marketing Technologies in 2014. These internships contributed to her practical knowledge and skills in the field of user experience design.