Chantalle Christine Johnson
About Chantalle Christine Johnson
Chantalle Christine Johnson is a Manager of Brand Marketing at Newfold Digital, where she has significantly improved brand engagement through innovative content strategies and analytics. She has held various marketing roles at companies such as The Adecco Group and Web.com, contributing to projects that enhanced brand visibility and customer interaction.
Current Role at Newfold Digital
Chantalle Christine Johnson serves as the Manager of Brand Marketing at Newfold Digital since 2023. In this role, she focuses on enhancing brand visibility and engagement through strategic marketing initiatives. Her responsibilities include overseeing brand campaigns and utilizing analytics tools to measure performance and optimize strategies.
Previous Experience at Newfold Digital
Prior to her current position, Johnson held several roles at Newfold Digital. She was the Program Manager for Brand Marketing from 2021 to 2023, where she managed various marketing projects. Additionally, she served as Team Lead for Social Media Marketing from 2017 to 2021, focusing on social media strategies and audience engagement.
Experience at Web.com
Johnson worked at Web.com in multiple capacities. She was a Senior Copywriter for Email Marketing for two months in 2015 and a Specialist in Social Media Marketing from 2014 to 2015. She also served as a Senior Copywriter for Search Engine Optimization from 2012 to 2014. During her time there, she created the 'Web Wednesdays' series and contributed to innovative content strategies.
Role at The Adecco Group
In 2016, Johnson worked at The Adecco Group as a Senior Content Writer for 11 months. Her role involved creating content that aligned with the company's branding and marketing objectives, contributing to the overall communication strategy.
Education and Academic Background
Johnson studied at the University of Florida, where she earned a Bachelor of Science in Journalism and a Bachelor of Arts in English. Her academic background provides a strong foundation for her career in brand marketing and content creation.
Achievements in Brand Engagement
Johnson led the '21 Days of TLDs' series for Domain.com, which significantly enhanced brand engagement. Additionally, she achieved a 578% increase in cross-brand audience and post engagement within nine months while managing owned media for Newfold Digital's flagship brands.
Analytical Skills and Tools
Johnson utilizes advanced analytics tools such as Adobe Analytics, Brandwatch, Similarweb, and Tableau to optimize brand campaign performance. Her expertise in data analysis supports her strategic decision-making in marketing initiatives.