Chris Edwards
About Chris Edwards
Chris Edwards serves as the Senior Director of Affiliate Marketing at Newfold Digital, where he leads partnership strategies to enhance customer acquisition. With over 24 years of experience in digital marketing, he has held various roles in notable companies, including GoDaddy and Effin Amazing, and has co-founded multiple startups.
Current Role at Newfold Digital
Chris Edwards serves as the Senior Director of Affiliate Marketing at Newfold Digital since 2023. In this role, he leads the strategy and execution of the company's partnership and affiliate programs. His focus is on accelerating growth through new customer acquisition. He manages key partnerships and identifies opportunities for growth with high-value partners. Edwards oversees internal teams responsible for recruitment, activation, communications, and affiliate support, ensuring the effective implementation of initiatives with affiliate partners.
Previous Experience in Digital Marketing
Before joining Newfold Digital, Chris Edwards held various positions in digital marketing and technology. He worked at GoDaddy as Director of Marketing for WordPress Hosting and later as Senior Product Marketing Manager for Commerce from 2022 to 2023. His experience also includes serving as Director of Technology at Effin Amazing and The Storage Group, as well as co-founding Data Driven Labs, where he was Director of Marketing & Development from 2015 to 2023. His extensive background includes over 24 years of experience in digital marketing.
Entrepreneurial Ventures
Chris Edwards co-founded QRMobilize by Apponeer Studios, LLC, where he served as CEO from 2011 to 2014. He also co-founded Data Driven Labs, contributing to its growth and development over an eight-year period. His entrepreneurial experience complements his extensive work in digital marketing, providing him with a comprehensive understanding of market dynamics and customer needs.
Core Competencies in Marketing and Technology
Chris Edwards possesses a diverse skill set in digital marketing, with core competencies including go-to-market strategies, product marketing, search engine optimization, pay-per-click advertising, content marketing, website development and design, analytics, and experimentation. His expertise enables him to develop and optimize strategies that drive growth from existing and new affiliate partnerships, focusing on delivering value to customers and partners.
Educational Background and Early Career
Chris Edwards began his career as a Freelance Web Developer and SEO Consultant from 2003 to 2015. He also worked as a Web/Multimedia Technician for the City of Winter Springs from 2006 to 2011. His early experiences laid the foundation for his extensive knowledge in web development and digital marketing, which he has built upon throughout his career.