Christine Bernard
About Christine Bernard
Christine Bernard is a Program Manager at Newfold Digital, where she oversees paid search initiatives and manages budgets for various brands. She has extensive experience in digital marketing, having held positions at several organizations including Charles River Interactive and Hibu.
Work at Newfold Digital
Christine Bernard currently serves as a Program Manager at Newfold Digital, a position she has held since 2021. In this role, she manages paid search efforts for a portfolio of brands, focusing on achieving unit and CPA goals. She is responsible for budget management and reforecasting, ensuring that resources are allocated effectively. Additionally, Christine develops landing page and checkout flow tests as part of digital acquisition strategies. She reports on data to stakeholders to inform digital acquisition strategies and campaigns.
Previous Experience in Digital Marketing
Christine Bernard has a diverse background in digital marketing, having worked in various capacities prior to her current role. She was a Digital Marketing Manager at Newfold Digital from 2020 to 2021, and before that, she served as a Senior Digital Marketing Specialist at Charles River Interactive, Inc. from 2018 to 2020. Her career in digital marketing began as a Digital Marketing Specialist at the same company from 2017 to 2018. Christine also worked as a PPC Account Manager & Analyst at Hibu from 2013 to 2017.
Marketing Consultant Experience
Before her extensive digital marketing career, Christine Bernard worked as a Marketing Consultant at Temple University Health System Corporate Offices from 2008 to 2009. This role contributed to her foundational knowledge in marketing strategies and practices. Additionally, she gained experience as a Student Graphic Designer at La Salle University from 2009 to 2011, where she developed skills in graphic design that complement her marketing expertise.
Education and Expertise
Christine Bernard holds a Bachelor of Business Administration with a focus on Marketing and Digital Art from La Salle University, where she studied from 2007 to 2011. She also attended Saint Basil Academy from 2003 to 2007. Her educational background has equipped her with the necessary skills and knowledge to excel in her roles within the marketing and digital acquisition fields.