David Kennedy
About David Kennedy
David Kennedy is a Business Analytics Manager with expertise in data analysis and modeling, currently employed at Newfold Digital. He has a strong background in managing analytics for subscription-based industries and holds a Bachelor of Science degree in Physics from Sam Houston State University.
Work at Newfold Digital
David Kennedy has been employed at Newfold Digital since 2021, where he holds the position of Business Analytics Manager. In this role, he utilizes his expertise in data analysis and modeling to support the company's analytics initiatives. His responsibilities include managing analytics for subscription-based industries and focusing on key performance metrics. This position follows his previous tenure at Hostgator.com, where he served as a Senior Analyst for nine years.
Experience at Hostgator.com
Prior to joining Newfold Digital, David Kennedy worked at Hostgator.com from 2012 to 2021 as a Senior Analyst. During his nine years in this role, he developed skills in data analysis and contributed to various analytics projects. His experience at Hostgator.com laid the groundwork for his current position, enhancing his capabilities in managing complex data sets.
Education and Expertise
David Kennedy earned a Bachelor of Science (B.S.) degree in Physics from Sam Houston State University. His educational background provides a strong foundation for his analytical skills. He specializes in using advanced tools such as MySQL, Postgres, HiveQL, and SnowSQL for data analysis and modeling. Additionally, he is proficient in creating dashboards with Tableau, which helps visualize complex data sets effectively.
Analytics in Subscription-Based Industries
David Kennedy has extensive experience in managing analytics specifically for subscription-based industries. He focuses on critical metrics such as Acquisition, Onboarding, Success, Lifetime Value (LTV), Return on Investment (ROI), and Churn. His analytical approach aids organizations in understanding and optimizing their subscription models, ultimately contributing to improved business performance.