Eric Ricketts
About Eric Ricketts
Eric Ricketts serves as the Sr. Director of FP&A at Newfold Digital, where he has worked since 2021. He has extensive experience in financial planning and analysis, having held senior roles at Rosetta Stone and other organizations.
Work at Newfold Digital
Eric Ricketts serves as the Sr. Director of Financial Planning and Analysis (FP&A) at Newfold Digital, a position he has held since 2021. In this role, he has led significant initiatives, including the implementation of Workday Adaptive Planning, where he managed the project with consulting partners and trained staff across multiple countries, including the US, India, and Brazil. Under his leadership, Newfold Digital achieved a reduction of over $160 million in annual expenses, aligning with the synergy targets set by investors after the merger of Web.com and Endurance International.
Previous Experience at Rosetta Stone
Prior to his current role, Eric Ricketts worked at Rosetta Stone for several years in various senior financial roles. He served as the Sr. Director of Financial Planning & Analysis for both the Global Consumer Business and the Global Language Business from 2014 to 2021. During his tenure, he participated in the due diligence process during the sale of Rosetta Stone to Cambium Learning and IXL, providing essential metrics and financial information to prospective buyers. He also played a critical role in transitioning Rosetta Stone to a Software as a Service (SaaS) model, establishing and analyzing key SaaS metrics.
Career Background
Eric Ricketts has a diverse career in financial analysis and planning, beginning in the late 1990s. He worked as a Financial Analyst at Teleglobe Communications Corporation from 1997 to 2002 and as an Internal Auditor at PPG Industries for one year prior. He then spent a decade at Network Solutions LLC as the Director of Planning and Business Analysis. His extensive experience in financial leadership roles has equipped him with the skills necessary to manage complex financial operations effectively.
Education and Expertise
Eric Ricketts holds a Master of International Business Studies from the University of South Carolina, where he studied Finance and Latin American Studies from 1994 to 1996. He also earned a Bachelor of Arts in Economics and International Politics from Texas Christian University, studying there from 1987 to 1988. His educational background provides a strong foundation for his expertise in financial planning and analysis, particularly in global business contexts.
Achievements and Recognition
Throughout his career, Eric Ricketts has received recognition for his contributions to financial management. Notably, he was awarded the Stela award at Rosetta Stone in 2016, which acknowledged his outstanding results and commitment to the company's values. His ability to streamline operations and reduce team size while enhancing efficiency at Newfold Digital further exemplifies his effectiveness in financial leadership.