Farid Arrisyad
About Farid Arrisyad
Farid Arrisyad serves as the Demand Generation & Growth Lead for SEA/AUNZ at Dreamscape Networks, where he oversees content marketing and digital strategy. He has a diverse background in marketing and communications, having worked with notable companies like trivago and Gallup.
Work at Newfold Digital
Farid Arrisyad serves as the Demand Generation & Growth Lead for SEA/AUNZ at Newfold Digital, specifically for Dreamscape Networks. He has held this position since 2018, contributing to the company's growth strategies in Singapore. His responsibilities include crafting and managing content marketing standards and localization guidelines, which encompass translation, dubbing, and asset production tailored for the Indonesian market. Farid's role involves leading online strategy execution across various digital channels, focusing on enhancing brand and product awareness while driving direct acquisitions in the Asia Pacific region.
Previous Experience at trivago
Farid Arrisyad worked at trivago as a Country Developer within the APAC Team from 2016 to 2017. During his year-long tenure in Germany, he focused on developing strategies to enhance trivago's presence and effectiveness in the Asia Pacific market. His role involved collaboration with various teams to align local marketing efforts with the company's broader objectives.
Background in Marketing and Content Management
Prior to his current role, Farid Arrisyad was an Integrated Marketing Specialist at EngageRocket from 2017 to 2018, where he worked for 10 months in Singapore. He also served as an Editor for Gallup, focusing on the Asia Pacific and Middle East regions from 2011 to 2015. This role lasted four years and involved content creation and management tailored to diverse audiences in these regions.
Education and Expertise
Farid Arrisyad studied at the University of Newcastle, where he focused on Public Relations and Journalism. He completed his studies in Communication from 2008 to 2010. This educational background has equipped him with the skills necessary for effective communication and marketing strategies in his professional roles.
Community Engagement Initiatives
In addition to his professional responsibilities, Farid Arrisyad develops and conducts community workshops for local users in Indonesia. These workshops aim to enhance user engagement and provide valuable insights into the digital landscape, further supporting his commitment to fostering community growth and awareness.