Fernanda Streppel Rocha
About Fernanda Streppel Rocha
Fernanda Streppel Rocha serves as the Supervisor of Retention at Hostgator Latam, where she has worked since 2020. With a background in customer journey management and extensive experience in operations and team leadership, she has developed strategies to enhance customer retention and reduce churn.
Work at Newfold Digital
Fernanda Streppel Rocha has been employed at Newfold Digital since 2020, serving as Supervisor Retention for Hostgator Latam. In this role, she focuses on implementing customer journey strategies that span from onboarding to retention. Her primary objective is to reduce churn rates by utilizing specialized negotiation teams. Her work is based in Florianópolis, Santa Catarina, Brazil, where she has developed initiatives to enhance customer satisfaction and loyalty.
Education and Expertise
Fernanda holds a degree in Licenciatura Plena in Ed. Física from PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, which she completed from 2002 to 2006. Additionally, she pursued further education at UNINTER Centro Universitário Internacional, earning a degree in Gestão de Recursos Humanos from 2015 to 2018. She also completed a PÓS - MBA in Gestão de Recursos Humanos e Desenvolvimento de Equipes from 2019 to 2020. Her educational background supports her expertise in customer journey management and human resources.
Professional Background
Fernanda has a diverse professional background with experience in various supervisory roles. Before joining Newfold Digital, she worked at UOL - Universo Online as Supervisor de operações from 2014 to 2015. She also held positions at HostGator América Latina, including Team Leadership for financial support from 2015 to 2019 and Leadership of the customer support team from 2019 to 2021. Earlier in her career, she worked at Brasil Telecom as Supervisor de operações from 2006 to 2011 and at PAC Administração de Créditos LTDA. as Supervisor de cobranças de crédito from 2003 to 2005.
Achievements in Customer Journey Management
Fernanda has demonstrated significant achievements in customer journey management, particularly in her role at Newfold Digital. She has successfully implemented strategies aimed at enhancing the customer experience, focusing on reducing churn through effective negotiation teams. Her experience in building departments from scratch showcases her ability to innovate and adapt to new projects, contributing to the overall success of the organizations she has been part of.