Kaitlin Westbrook
About Kaitlin Westbrook
Kaitlin Westbrook is a Senior Copywriter with extensive experience in both B2B and B2C copywriting. She co-founded Julian//West® and currently works at Newfold Digital, where she manages copywriting for several brands.
Current Role at Newfold Digital
Kaitlin Westbrook serves as a Senior Copywriter at Newfold Digital, a position she has held since 2021. In this role, she manages the copywriting needs for multiple brands under the Newfold Digital umbrella, including Domain.com, Web.com, Network Solutions, and Register.com. Her responsibilities include creating strategic messaging that enhances customer engagement and drives sales across various digital platforms.
Experience at Julian//West®
Kaitlin co-founded Julian//West®, a branding agency, in 2020. The agency specializes in developing brand-specific messaging tailored for web and domain-hosting sites. Her role involves collaborating with clients to create effective communication strategies that resonate with target audiences.
Previous Work Experience
Before her current role, Kaitlin held several positions in the copywriting field. She worked as a Copywriter at Campaign Monitor from 2018 to 2021, and prior to that, she was a Copywriter at Eezy from 2016 to 2018. Kaitlin also served as the CX Brand Lead at Inked. A Brand Collective from 2014 to 2016, and as an Operations Administrative Assistant at Western Kentucky University from 2012 to 2014.
Educational Background
Kaitlin Westbrook earned her Bachelor's degree from Western Kentucky University, where she studied from 2010 to 2014. Additionally, she completed a Certificate at the Nashville Sign Language Club in 2021. She has been participating in the Roadmap Writers Screenwriting Program since 2016, further enhancing her skills in writing and storytelling.
Copywriting Skills and Expertise
Kaitlin has extensive experience in both B2B and B2C copywriting, focusing on enhancing customer retention and sales through strategic messaging. She collaborates with art directors and designers to produce marketing content across various digital platforms, including video, email, and web pages, ensuring a cohesive brand voice and effective communication.