Kate Furnifer
About Kate Furnifer
Kate Furnifer is a Product Director at Newfold Digital, specializing in online solutions with over 15 years of experience in digital marketing and advertising. She has held various roles across multiple organizations, including Brand Developers Limited and YMCA of San Francisco, and possesses expertise in SEO, content, and other digital marketing disciplines.
Work at Newfold Digital
Kate Furnifer has been serving as the Product Director for Online Solutions at Newfold Digital since 2021. In this role, she focuses on developing and managing online products that cater to the needs of clients. Her position is based in Sydney, New South Wales, Australia, where she leverages her extensive experience in digital marketing to drive product innovation and enhance customer satisfaction.
Previous Experience in Marketing and Sales
Prior to her current role, Kate Furnifer held several positions in marketing and sales. She worked as the Marketing and Sales Manager at Brand Developers Limited for 10 months in Australia from 2013 to 2014. Additionally, she served as the Assistant Director at YMCA of San Francisco for one year from 2008 to 2009, where she contributed to program development and community engagement.
Expertise in Digital Marketing
Kate Furnifer possesses expertise in various digital marketing disciplines, including Search Engine Optimization (SEO), Content Marketing, Conversion Rate Optimization (CRO), Search Engine Marketing (SEM), and Social Media (SM). Her knowledge in these areas is supported by over 15 years of experience in digital, advertising, and marketing, with a strong focus on delivering measurable results for clients.
Educational Background
Kate Furnifer studied at the University of Surrey, where she earned a Bachelor of Science (Hons) degree in Business Management and Tourism with a 2:1 classification from 2003 to 2007. She furthered her education at Cambridge University, achieving a CAM Diploma in Marketing Communications from 2012 to 2013. This academic foundation supports her professional expertise in marketing and product management.
Career Progression in Client Services
Throughout her career, Kate Furnifer has held various roles in client services. She worked at Glasshat as Client Services Director from 2015 to 2018, following her tenure as Senior Account Manager at the same company from 2014 to 2015. Her experience in these positions has equipped her with skills in client relationship management and strategic planning.