Katherine Mc Canna
About Katherine Mc Canna
Katherine Mc Canna is a Digital Marketing Manager with extensive experience in managing paid search campaigns and collaborating with major tech companies like Google and Microsoft. She has held various roles in digital marketing and advertising, focusing on campaign optimization and team training.
Current Role at Newfold Digital
Katherine Mc Canna serves as the Digital Marketing Manager at Newfold Digital, formerly known as Endurance International Group, since 2020. In this role, she manages a substantial monthly budget ranging from $2.5 to $3 million for Paid Search campaigns on platforms such as Google Ads and Microsoft Ads. Katherine collaborates with account teams from Google and Microsoft to enhance marketing strategies and improve campaign efficiency. She also trains new team members on Paid Search accounts and processes, ensuring that the team is well-equipped to meet marketing objectives.
Previous Experience in Digital Marketing
Katherine Mc Canna has a diverse background in digital marketing, having held various positions prior to her current role. She worked at Ziff Davis as a Paid Search Specialist from 2018 to 2020, and at Gartner as a Paid Social Advertising Specialist from 2017 to 2018. Before that, she served as a Senior SEM & Social Media Analyst at Lin Digital from 2016 to 2017, and as a Local Activation Media Coordinator at Starcom MediaVest Group from 2010 to 2012. Her experience includes managing campaigns and optimizing digital marketing strategies.
Education and Expertise
Katherine Mc Canna's educational background includes studies at Michigan State University, where she focused on Communication from 2006 to 2008. She later attended DePaul University, achieving a degree in Public Relations and Advertising from 2008 to 2010. This academic foundation supports her expertise in digital marketing, particularly in areas such as Paid Search and Social Media.
Skills in Campaign Optimization
In her role, Katherine Mc Canna implements Google Ads scripts for automated reporting, which enhances the efficiency of marketing campaigns. She conducts A/B testing on bidding strategies, landing pages, and ad copy to optimize campaign performance. Additionally, she presents weekly reporting and key takeaways to V-level management, ensuring that stakeholders are informed about campaign progress and results.
Career Progression in Digital Marketing
Katherine Mc Canna's career in digital marketing began with her role as an Account Manager at ReachLocal from 2012 to 2013. She then transitioned to nFusion as a Search and Social Coordinator from 2013 to 2015. Her journey continued at Lin Digital, where she initially worked as an SEM & Social Media Analyst from 2015 to 2016 before advancing to a Senior role. This progression reflects her growing expertise and commitment to the field of digital marketing.