Liz Pekarek
About Liz Pekarek
Liz Pekarek is a Senior Product Marketing Manager at Newfold Digital, with a background in digital marketing and graphic design. She has held various marketing roles at ecomdash and Yodle, and has expertise in managing digital campaigns and utilizing data-driven strategies.
Current Role at Newfold Digital
Liz Pekarek serves as a Senior Product Marketing Manager at Newfold Digital, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies for various products. Her responsibilities include managing product marketing initiatives and optimizing campaigns to enhance engagement and conversion rates.
Previous Experience at ecomdash
Prior to her current role, Liz Pekarek worked at ecomdash for a total of three years in various capacities. She began as a Senior Marketing Specialist from 2015 to 2017, then transitioned to Marketing Manager from 2018 to 2021. During her tenure, she contributed to the development of marketing strategies and the optimization of digital campaigns.
Educational Background
Liz Pekarek studied at the University of North Carolina at Charlotte, where she earned a Bachelor of Fine Arts (BFA) in Graphic Design from 2008 to 2011. She also attended the University of North Carolina at Pembroke, focusing on General Education and Chemistry from 2006 to 2008. This educational background supports her expertise in graphic design and marketing.
Digital Marketing Expertise
Liz Pekarek possesses expertise in managing and optimizing digital marketing campaigns. She utilizes tools such as Google Ads and Bing Ads to enhance marketing performance. Additionally, she employs data-driven strategies using Google Analytics and Google Optimize to improve product marketing outcomes.
Skills in Event Coordination
In her professional roles, Liz Pekarek has demonstrated proficiency in coordinating webinars and virtual events. She uses platforms like GoToWebinar to engage with potential clients and stakeholders, showcasing her ability to connect and communicate effectively in a digital environment.