Lorena Giannotti
About Lorena Giannotti
Lorena Giannotti is a Decision Support Marketing Analyst at Newfold Digital in Burlington, Massachusetts, where she has worked since 2020. She holds a Bachelor of Science in Business Management from Babson College and has extensive experience in marketing analytics and strategy.
Work at Newfold Digital
Lorena Giannotti has been employed at Newfold Digital, formerly known as Endurance Group, since 2018. She currently holds the position of Decision Support Marketing Analyst, a role she has occupied for four years. Based in Burlington, Massachusetts, she utilizes data analytics, qualitative surveys, and competitive research to derive market insights. Her responsibilities include engaging with brand operations to create action plans based on emerging market trends and organizational insights. Additionally, she develops detailed economic models to forecast the outcomes of marketing initiatives, including pricing and retention strategies.
Education and Expertise
Lorena Giannotti studied at Babson College from 2003 to 2006, where she earned a Bachelor of Science (B.S.) degree in Business Management. Her education provided her with a solid foundation in business principles, which she applies in her current role. She has a keen interest in studying classic advertising campaigns and their impact on consumer behavior, which informs her analytical approach in marketing.
Background
Before joining Newfold Digital, Lorena Giannotti worked at JLL, where she held several positions over a span of approximately six years. She served as Senior Proposal Manager from 2007 to 2009, Communications Manager from 2013 to 2015, and Industry Marketing Manager from 2016 to 2018. These roles allowed her to develop a diverse skill set in marketing and communications within the real estate sector, contributing to her expertise in decision support and market analysis.
Achievements
Lorena Giannotti specializes in constructing hypothesis-driven work plans to support key decision-making processes. Her ability to utilize a combination of data analytics and market insights has positioned her as a valuable asset in her current role. She has contributed to the development of marketing strategies that align with organizational goals and market demands.