Madeline Kronfeld
About Madeline Kronfeld
Madeline Kronfeld is the Director of Customer Lifecycle Marketing at Newfold Digital, where she leads a team focused on enhancing customer engagement and retention. She has extensive experience in marketing and customer engagement, having held various roles at American Public University System and American Public Education, Inc.
Current Role at Newfold Digital
Madeline Kronfeld serves as the Director of Customer Lifecycle Marketing at Newfold Digital, a position she has held since 2022. In this role, she directs a team of two marketing managers, focusing on enhancing product engagement and lifetime value through targeted email campaigns. Her responsibilities include developing strategies that improve customer engagement and retention across all stages of the customer journey. The portfolio she oversees includes well-known brands such as Domain.com, Network Solutions, and Register.com.
Previous Experience at American Public University System
Madeline Kronfeld has extensive experience at American Public University System, where she held multiple roles from 2013 to 2019. She started as a Senior Social Communities Coordinator, then progressed to Senior Manager of Prospect Lifecycle & Engagement, and later served as Director of Prospect Lifecycle & Engagement. Her work involved managing social media and promotional strategies, as well as enhancing customer engagement and retention initiatives.
Background in Marketing and Communications
Madeline Kronfeld has a solid educational background in Communications and Marketing. She earned her Bachelor’s Degree in Communications/Journalism from Shippensburg University of Pennsylvania between 2003 and 2007. She further advanced her education by obtaining a Master of Business Administration (M.B.A.) in Marketing from American Military University from 2013 to 2016. This academic foundation supports her expertise in customer lifecycle marketing.
Voiceover Talent Experience
In addition to her marketing career, Madeline Kronfeld has been working as a freelance Voiceover Talent since 2015. This role has allowed her to develop her vocal skills and engage in various projects, showcasing her versatility beyond traditional marketing roles. Her experience in voiceover work complements her communication skills, enhancing her overall professional profile.
Career at American Cancer Society and MicroStrategy
Before her tenure at American Public University System, Madeline Kronfeld worked at the American Cancer Society as a Community Manager from 2007 to 2009. She also gained experience in social media marketing at MicroStrategy, where she served as a Social Media Marketing Associate from 2010 to 2013. These roles contributed to her understanding of community engagement and social media strategies.