Mark Barrera
About Mark Barrera
Mark Barrera serves as the Vice President of SEO Channel Management for Global Brands at Newfold Digital, a position he has held since 2024. With extensive experience in digital marketing, he has previously held leadership roles at various companies, specializing in SEO, product management, and content strategy.
Work at Newfold Digital
Mark Barrera serves as the Vice President of SEO Channel Management - Global Brands at Newfold Digital. He has held this position since 2024, contributing to the company's digital marketing strategies. His role involves overseeing SEO initiatives for global brands, focusing on enhancing online visibility and driving traffic through effective search engine optimization practices.
Previous Experience in Digital Marketing
Before joining Newfold Digital, Mark Barrera held several significant positions in the digital marketing sector. He was the Vice President of Product Management, SEO at The Lifetime Value Co. from 2023 to 2024. Prior to that, he served as Senior Director of SEO and Merchandising at Ziff Davis from 2017 to 2019. His career also includes roles at Offers.com as Head of SEO and TrustRadius as VP of Audience & Content Acquisition.
Education and Expertise
Mark Barrera studied Business Management with a focus on Entrepreneurship at the University of North Texas. His educational background supports his extensive expertise in digital marketing, including areas such as affiliate marketing, branding, and merchandising. He possesses a diverse skill set that encompasses web usability, web analytics, conversion optimization, and user experience.
Notable Brands and Projects
Throughout his career, Mark Barrera has collaborated with several notable brands, including ProFlowers, Golden Nugget, StumbleUpon, Verizon, Barcel USA, and the National Breast Cancer Foundation. His work with these brands highlights his ability to implement effective digital marketing strategies that cater to various industries and target audiences.
Background in SEO and Content Strategy
Mark Barrera has a strong background in SEO and content strategy, having held various leadership roles in the field. He has experience in persona development and go-to-market activations, which are essential for creating targeted marketing campaigns. His previous positions have equipped him with the skills necessary to plan, execute, measure, and optimize digital marketing initiatives for both global and national brands.