Mary Mc Canna
About Mary Mc Canna
Mary Mc Canna is a Digital Marketing Manager at Newfold Digital, where she has worked since 2020. She has extensive experience in digital marketing, having held various roles at companies such as ReachLocal, Gartner, and Ziff Davis.
Work at Newfold Digital
Mary Mc Canna has been employed at Newfold Digital, previously known as Endurance International Group, since 2020. In her role as Digital Marketing Manager, she oversees various digital marketing initiatives and strategies. Her responsibilities include managing a substantial monthly budget of $2.5 to $3 million for Paid Search campaigns across platforms like Google Ads and Microsoft Ads. She collaborates with account teams from Google and Microsoft to enhance marketing strategies and implements automated reporting through Google Ads scripts.
Previous Experience in Digital Marketing
Prior to her current position, Mary Mc Canna held several roles in digital marketing. She worked as an Account Manager at ReachLocal from 2012 to 2013 in the Greater Denver Area. Following this, she served as a Search and Social Coordinator at nFusion from 2013 to 2015 and as a Senior SEM & Social Media Analyst at Lin Digital from 2016 to 2017. Additionally, she was a Paid Search Specialist at Ziff Davis from 2018 to 2020 and a Paid Social Advertising Specialist at Gartner Digital Markets from 2017 to 2018.
Education and Expertise
Mary Mc Canna studied at Michigan State University, where she focused on Communication from 2006 to 2008. She then attended DePaul University, achieving a degree in Public Relations and Advertising from 2008 to 2010. Her educational background supports her expertise in digital marketing, particularly in managing paid search campaigns and social media strategies.
Training and Reporting Skills
In her current role, Mary Mc Canna presents weekly reporting and key takeaways to V-level management, demonstrating her ability to communicate complex data effectively. She also trains new team members on Paid Search accounts and processes, ensuring that her team is well-equipped to manage campaigns efficiently. Her experience with A/B testing bidding strategies, landing pages, and ad copy further highlights her analytical skills in optimizing marketing performance.