Michael Oakes
About Michael Oakes
Michael Oakes is a Social Media Manager at Newfold Digital, where he has worked since 2020. He holds a Master of Arts in Radio and a Bachelor of Arts in Digital Communication and Media, and has extensive experience in social media management and client account strategies.
Work at Newfold Digital
Michael Oakes has served as the Social Media Manager at Newfold Digital since 2020. In this role, he is based in Stockton-on-Tees, England, United Kingdom. His responsibilities include managing social media products and collaborating with internal stakeholders to create packages and set price points. He adopts an analytical approach to problem-solving and client account management. Oakes also trains new social media team members on creating, analyzing, and optimizing social media advertising campaigns. His focus has shifted from Facebook advertising to LinkedIn, leveraging its growth opportunities and capabilities to deliver high-quality leads for clients.
Education and Expertise
Michael Oakes studied at the University of Sunderland, where he earned a Bachelor of Arts (BA) in Digital Communication and Media/Multimedia from 2012 to 2015. He furthered his education at the same institution, achieving a Master of Arts (MA) in Radio from 2015 to 2016. His educational background provides a solid foundation for his expertise in social media management and digital communication strategies.
Background
Before joining Newfold Digital, Michael Oakes gained diverse experience in the media and social media sectors. He worked at Spark Sunderland as Programme Controller and Online Manager/Head of Social Media from 2014 to 2016. He also held the position of Social Media Specialist at Web.com UK from 2017 to 2020. His early career included roles as a Runner at BBC and FremantleMedia UK, as well as a Radio Presenter at Spark Sunderland from 2013 to 2017. This varied background has contributed to his comprehensive understanding of social media dynamics.
Achievements
In his role as Social Media Manager, Michael Oakes has successfully shifted focus towards LinkedIn advertising, capitalizing on its growth potential. He consistently delivers high-quality, low-cost leads for clients through effective campaign management. Oakes is also dedicated to enhancing the skills of sales staff by providing ongoing training, which improves their ability to sell social media products. His commitment to staying updated with the latest marketing trends further benefits his clients.