Mukesh Hariharan Vasudevan

Senior Analyst, Marketing Operations @ Newfold Digital

About Mukesh Hariharan Vasudevan

Mukesh Hariharan Vasudevan is a Senior Analyst in Marketing Operations with expertise in data analytics and a Six Sigma Green Belt certification. He has a diverse background in supply chain management and marketing analytics, having worked at various companies including Wayfair and Newfold Digital.

Current Role at Newfold Digital

Mukesh Hariharan Vasudevan currently serves as a Senior Analyst in Marketing Operations at Newfold Digital. He has held this position since 2022, contributing to the company's marketing strategies and operational efficiencies in Boston, Massachusetts. His role involves leveraging data analytics to enhance marketing performance and drive business growth.

Previous Experience at Newfold Digital

Prior to his current role, Mukesh worked at Newfold Digital as a Marketing Operations Data Analyst from 2020 to 2022. During this time, he focused on data management and analytics to support marketing initiatives. His tenure at Newfold Digital provided him with valuable insights into marketing operations and data-driven decision-making.

Educational Background

Mukesh holds a Bachelor's degree in Mechanical Engineering from Vellore Institute of Technology, where he studied from 2014 to 2018. He furthered his education at Northeastern University, earning a Master of Science in Engineering/Industrial Management from 2018 to 2020. His academic background has equipped him with a strong foundation in engineering principles and management practices.

Certifications and Skills

Mukesh is certified in Six Sigma Green Belt from the Institute of Industrial & Systems Engineers and Project Portfolio Management with Microsoft Project by CADD. He specializes in data analytics, with core competencies in data exploration, management, and business analytics. He is proficient in data visualization tools like Power BI and Tableau, and has expertise in SQL and Google Analytics.

Internship and Early Career Experience

Mukesh has gained diverse experience through various internships. He worked as a Manufacturing Intern at Bharat Heavy Electricals Limited in 2017 and as a Logistics and Operations Intern at The Ramco Cements Limited in 2018. Additionally, he served as a Customer Experience Technician at Northeastern University from 2018 to 2019, where he developed skills in customer service and operational support.

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