Ricardo Melo
About Ricardo Melo
Ricardo Melo serves as the VP of Marketing at HostGator América Latina and Newfold Digital, bringing over seven years of experience in marketing leadership roles. He possesses strong analytical skills and a proven track record in customer acquisition across various industries.
Work at Newfold Digital
Ricardo Melo has held multiple positions at Newfold Digital since 2021. He currently serves as the VP of Marketing, a role he has occupied for three years. Prior to this, he was the Director of Marketing and Sales for HostGator LatAm for four months in 2021. His earlier roles at Newfold Digital include Head of Customer Acquisition from 2017 to 2019 and Sr Manager of Marketing and Sales from 2019 to 2021. His experience at Newfold Digital reflects a progression in leadership and marketing strategy within the organization.
Education and Expertise
Ricardo Melo has a diverse educational background in marketing and digital communication. He studied Gestão de Marketing and achieved a postgraduate degree in Digital Communication and Media/Multimedia at Senac Santa Catarina from 2013 to 2014. He also studied Marketing at Estácio and pursued studies in Ciências Sociais at Universidade Federal de Santa Catarina, although he did not complete this program. Additionally, he completed a postgraduate course in Digital Business at Emeritus in 2019. His education supports his expertise in data analysis and strategic marketing solutions.
Background
Ricardo Melo has extensive experience in marketing and customer acquisition, primarily in the technology and digital sectors. He began his career at Seprol IT by Experts, where he worked as a Marketing Analyst and later as the Marketing and Communication Coordinator. He transitioned to Tiki as Head of Marketing from 2014 to 2017 before joining Newfold Digital. His roles have consistently involved leadership and team motivation, demonstrating his ability to drive results in various marketing capacities.
Achievements
Throughout his career, Ricardo Melo has demonstrated a strong ability to analyze data and implement strategic solutions for customer acquisition across different industries. His leadership skills have enabled him to effectively gather and motivate teams to achieve marketing goals. His experience spans various roles that focus on both paid and non-paid media strategies, contributing to his comprehensive understanding of the marketing landscape.