Shreya Bhardwaj
About Shreya Bhardwaj
Shreya Bhardwaj is a Senior Manager of Product Marketing at Bluehost Global, with a strong background in digital marketing and SaaS. She has worked with various companies in product marketing and strategy roles, specializing in conversion funnels and MarTech setups.
Current Role at Newfold Digital
Shreya Bhardwaj serves as the Senior Manager of Product Marketing for Bluehost Global at Newfold Digital. She has been in this role since 2022 and is responsible for overseeing product marketing strategies that enhance the brand's presence in the SaaS market. Her work focuses on optimizing marketing efforts to drive user acquisition and retention, as well as improving overall product performance.
Previous Experience in Product Marketing
Before her current position, Shreya worked at Newfold Digital as a Senior Strategist in Product Marketing from 2021 to 2022. She also held the role of Senior Strategist in Product Marketing & Management at Endurance International Group from 2020 to 2021. Her experience includes leading marketing initiatives and developing strategies that support product growth and market penetration.
Educational Background
Shreya Bhardwaj completed her Master of Business Administration (MBA) with a focus on Marketing and Strategy at the Indian School of Business from 2019 to 2020. She earned her Bachelor of Arts (B.A.) in Economics from St. Stephen's College, Delhi, from 2013 to 2016. Additionally, she completed her Senior Secondary Education at Delhi Public School, Greater Noida, from 2001 to 2013.
Expertise in SaaS Marketing
Shreya specializes in assisting SaaS companies with various phases of the conversion funnel, including Acquisition, Activation, Retention, Revenue, and Referral. She has interacted with over 30 early-stage and growth-stage SaaS co-founders to understand their marketing challenges. Her proficiency extends to setting up MarTech stacks and developing growth models that are Product-Led, Marketing Led, and Sales Led.
Digital Marketing Skills and Tools
Shreya is proficient in a variety of digital marketing tools, including SEM Rush, Google Adwords, and Bing Ads. She utilizes A/B testing tools like Google Optimize and Optimizely to refine marketing strategies. Additionally, she employs content amplification platforms such as Outbrain and Taboola to enhance digital marketing efforts. Her skills also include using design tools like Canva, Piktochart, and Balsamiq for creating effective marketing materials.