Vaibhav Srivastava
About Vaibhav Srivastava
Vaibhav Srivastava is a Director of Acquisition & Growth Marketing with extensive experience in managing and growing brands, particularly BigRock, contributing to significant revenue generation. He has a strong background in performance marketing and has held various leadership roles across multiple companies since 2006.
Work at Newfold Digital
Vaibhav Srivastava has been with Newfold Digital since 2014, where he currently holds the position of Director - Acquisition & Growth Marketing. In this role, he leads performance marketing campaigns from conceptualization to execution, ensuring a strong return on investment. His responsibilities also include overseeing a diverse range of digital and creative agencies, focusing on areas such as paid media, SEO, social media, and public relations.
Education and Expertise
Vaibhav Srivastava earned a Bachelor of Science degree in Zoology/Animal Biology from Lucknow Christian College, where he studied from 2003 to 2006. His educational background provides a foundation for his analytical approach to marketing and growth strategies. Over the years, he has developed expertise in acquisition and growth marketing, performance marketing, and brand management.
Background
Before joining Newfold Digital, Vaibhav Srivastava held various marketing roles across different organizations. He co-founded Techpreneurs India Pvt. Ltd. from 2012 to 2013 and worked as a Manager - Marketing at HostGator India from 2013 to 2016. He also served as Sr. Brand Manager at Directi for HostGator India. His experience spans over a decade in the marketing field, with a focus on driving brand growth and profitability.
Achievements
Vaibhav Srivastava has successfully managed to restructure business models to significantly increase profitability while maintaining topline revenue and reducing spending by four times. He plays a pivotal role in managing and growing the BigRock brand, contributing to generating over $10 million in annual revenue. His strategic initiatives include launching branding campaigns in collaboration with content partners such as TVF, PocketAces, and HotStar.