Zankar P.
About Zankar P.
Zankar P. is a Business Analytics Manager at Newfold Digital, where he has significantly contributed to the company's revenue through data-driven strategies. He holds a Master of Science in Business Analytics from Arizona State University and has extensive experience in analytics and project management across various organizations.
Work at Newfold Digital
Zankar P. has been serving as the Business Analytics Manager and Reporting and Tools Administration Leader at Newfold Digital since 2019. In this role, he focuses on data analysis and reporting to enhance business performance. He has contributed significantly to the company's revenue by implementing click tracking as calls to action on popular knowledge base articles, which resulted in a 6.7% increase in total revenue within three months. His expertise in analytics tools and methodologies supports the organization's strategic objectives.
Education and Expertise
Zankar P. holds a Master of Science in Business Analytics from Arizona State University's W. P. Carey School of Business, which he completed from 2016 to 2017. He also earned a Product Management Certificate from Product School in 2021. His educational background is complemented by a Bachelor of Engineering in Information Technology from Ramdeobaba College of Engineering and Management. Zankar is recognized as a subject matter expert in Coveo and utilizes various technologies including SQL, Tableau, Machine Learning, Google Analytics, and Salesforce CRM for data manipulation and analysis.
Professional Background
Zankar P. has a diverse professional background, having worked in various roles across multiple organizations. He began his career as an Intern Co-op at Artefact Projects in 2013 and later held positions such as Analytics Intern at del2infinity and Market Analyst at Radhika Pvt Ltd. He also served as a Marketing Analyst Specialist at Phoenix Children's Hospital from 2017 to 2019. His experience spans roles in analytics, project leadership, and software consulting, providing him with a well-rounded skill set in business analytics.
Achievements in Analytics
Zankar P. has made notable contributions to improving business processes and analytics performance. He enhanced the relevance index of the company's knowledge base from 0.67 to 0.87 through A/B testing of high-traffic, low-performing articles. Additionally, he successfully decreased front-of-site content gaps from 5.3% to 2.7% between 2019 and 2020, further reducing them to 1.4% in 2021. These achievements demonstrate his ability to leverage data-driven strategies to optimize content and improve user engagement.