Aaron Forth
About Aaron Forth
Aaron Forth serves as the Chief Product Officer at Newfront Insurance, a position he has held since 2019. He has a diverse background in product management and leadership, with previous roles at companies such as Intuit, Strava, eBay, and Kana Communications.
Work at Newfront
Aaron Forth has served as the Chief Product Officer at Newfront Insurance since 2019. In this role, he oversees product strategy and development, contributing to the company's growth in the insurance sector. His leadership has been instrumental in shaping the product offerings and enhancing customer experience within the organization. Based in the San Francisco Bay Area, Forth has leveraged his extensive background in product management to drive innovation at Newfront.
Previous Experience in Product Management
Before joining Newfront, Aaron Forth held several key positions in product management. He was the Chief Growth Officer at Strava, Inc. from 2014 to 2018, where he focused on expanding the company's user base. Prior to that, he worked at Intuit as Vice President of Product for Mint.com from 2007 to 2011, playing a significant role in the acquisition of Mint.com by Intuit. His career also includes positions at eBay, Inc. and Kana Communications, where he contributed to the successful IPO of Kana.
Education and Expertise
Aaron Forth studied at the University of California, Berkeley, where he earned a Bachelor of Arts degree focusing on Earth Science, GIS, Meteorology, and Economics from 1994 to 1996. He furthered his education at The Wharton School, studying Accounting, Finance, Marketing, and Operational Management for 11 months in 2002. His educational background supports his extensive experience in product development and management across various industries.
Leadership and Company Scaling
Forth possesses direct leadership experience in scaling companies from small startups to larger organizations with up to 2000 employees. His strategic approach to product development and team management has enabled him to effectively guide companies through various growth phases. His experience includes enhancing market value through acquisitions and integrating products into larger ecosystems.
Notable Contributions
Throughout his career, Aaron Forth has made significant contributions to various companies. He was instrumental in the acquisition of Mint.com by Intuit, which integrated the product into a broader personal finance ecosystem. Additionally, he contributed to the acquisition of Half.com, enhancing its market value. His work has consistently focused on leading product development for organizations with diverse customer bases and business models.