Denise Ashford

Sr. Benefit Consultant At Newfront @ Newfront

About Denise Ashford

Denise Ashford is a Senior Benefit Consultant at Newfront, specializing in employee benefits management. With extensive experience across various companies, she focuses on optimizing benefits for organizations in multiple sectors, aiming to enhance employee satisfaction and engagement.

Work at Newfront

Denise Ashford serves as a Senior Benefit Consultant at Newfront, a role she has held since 2021. In this position, she focuses on strategic benefits management aimed at reducing costs and enhancing employee satisfaction. Her expertise lies in designing and implementing employee benefits programs tailored for companies with 250 to 3000 employees. Denise is dedicated to creating a world-class experience for employees by simplifying benefits and improving engagement and health literacy.

Previous Experience in Benefits Consulting

Before joining Newfront, Denise Ashford worked at several organizations in the benefits consulting field. She was a Senior Benefit Consultant at League Inc. from 2018 to 2021, and briefly at OneDigital Health and Benefits in 2018. Prior to that, she served as Vice President of Employee Benefits at Granite Insurance Brokers Inc. from 2016 to 2018. Her diverse experience across these roles has equipped her with a comprehensive understanding of employee benefits management.

Current Role at Woodruff Sawyer

Denise Ashford is currently a Senior Account Manager at Woodruff Sawyer, a position she has held since 2024. In this role, she continues to leverage her extensive background in employee benefits consulting to assist clients in optimizing their benefits strategies. Her focus remains on delivering value and satisfaction to employers and employees alike.

Education and Expertise

Denise Ashford studied at San Francisco State University, specifically at the Lam Family College of Business, from 1992 to 1993. Her educational background supports her expertise in benefits consulting, where she utilizes a data-driven model to help employers identify opportunities for streamlining and optimizing their benefits over a period of 1 to 3 years. She has a strong passion for working with companies in various sectors, including technology, manufacturing, schools, finance, and retail.

Specialization in Employee Benefits Programs

Denise Ashford specializes in designing and implementing employee benefits programs that cater to mid-sized companies with employee counts ranging from 250 to 3000. Her approach emphasizes creating transparency and improving health literacy among employees. By focusing on making benefits easy to understand, she aims to enhance employee engagement and satisfaction within the organizations she serves.

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