Kristen Hendrickson
About Kristen Hendrickson
Kristen Hendrickson serves as the Director of Marketing Programs at Newfront, where she has significantly contributed to the company's growth and marketing strategies since 2013. She played a key role in the successful launch of the Chase Center in 2019 and has a strong background in community programs and philanthropy.
Work at Newfront
Kristen Hendrickson has served as the Director of Marketing Programs at Newfront since 2013. In this role, she conceptualized and executed the marketing strategy for the Chase Center launch in 2019, establishing standards and ROI guidelines. She managed the Chase Center luxury suite program, generating multiple million dollars in closed revenue since its inception. Hendrickson played a crucial role in the merger of ABD and Newfront, which contributed to the company's valuation increase to billions of dollars. She also spearheaded the growth of Newfront's marketing organization from two initial team members to a team of ten professionals.
Education and Expertise
Kristen Hendrickson studied at San Francisco State University, where she earned a Bachelor of Arts degree in Psychology. Her educational background provides her with a solid foundation in understanding consumer behavior and marketing strategies. This expertise has been instrumental in her role at Newfront, where she has successfully developed and implemented various marketing initiatives.
Background
Before joining Newfront, Kristen Hendrickson worked at the YMCA of San Francisco as the Director of Community Programs at the Mission Branch from 2007 to 2013. In this position, she led various community initiatives, including the initiation of a parent’s night out program to support low-income families. She also served as the safety committee lead, earning CPR certification and training employees and community members in safety protocols. Additionally, she worked as an Event Consultant in 2013.
Achievements
Kristen Hendrickson has achieved significant recognition for her contributions to various organizations. At the YMCA of San Francisco, she earned annual recognition as one of the top 10 teams in the state for the American Cancer Society’s Relay for Life. At Newfront, she led company-wide philanthropy efforts, managing over 100 annual partnerships and significantly increasing fundraising by 400%. Her initiatives have had a lasting impact on both the organizations she has worked with and the communities they serve.
Innovations in Marketing
At Newfront, Kristen Hendrickson built and launched the team store with a self-service model, which resulted in a 15% reduction in order processing time and a 75% decrease in delivery timelines. This innovation reflects her commitment to improving operational efficiency and enhancing customer experience within the marketing framework.