Rob Couto
About Rob Couto
Rob Couto is a Regional Sales Manager at Automotive News, where he has worked since 2016. He has extensive experience in media sales, having held various positions at notable companies such as MTV Networks, Turner Broadcasting, and The Wall Street Journal.
Current Role at Automotive News
Rob Couto has been serving as the Regional Sales Manager at Automotive News since 2016. In this role, he is responsible for driving sales initiatives and managing client relationships in the automotive industry. Based in Detroit, Michigan, Couto focuses on developing strategies that enhance customer engagement and retention.
Previous Experience in Media Sales
Couto has extensive experience in media sales, having held various positions at notable companies. He worked at MTV Networks as an Account Manager from 2001 to 2007. Prior to that, he was an Account Executive at Turner Broadcasting Sales from 1998 to 2001. His career also includes a role as a Media Planner at Campbell-Ewald from 1988 to 1990 and as a Sales Manager at Time Inc. from 2007 to 2008.
Expertise in Strategic Partnerships
Couto possesses skills in driving new business through strategic partnerships. He has demonstrated a strong ability to establish and maintain large volume accounts with high retention and loyalty rates. His expertise spans both traditional and non-traditional media sales, enabling him to effectively engage clients and agencies.
Educational Background in Advertising
Rob Couto studied at Wayne State University, where he earned a Bachelor's degree in Advertising. His education laid the foundation for his career in media sales and marketing, equipping him with the knowledge and skills necessary for success in the industry.
Contract Negotiation Skills
Couto has a proven ability to craft and negotiate contracts effectively. His experience in various sales roles has honed his skills in contract negotiation, allowing him to secure favorable terms for his clients and employers.