Katie Minier
About Katie Minier
Katie Minier is a Marketing Coordinator at NewSpring Capital with a decade of experience in marketing across various industries. She specializes in social media strategy and has founded her own freelance marketing company, Katie Mae Smith, LLC.
Work at NewSpring Capital
Katie Minier has served as the Marketing Coordinator at NewSpring Capital since 2014. In this role, she focuses on developing and executing marketing strategies that enhance the firm's visibility and engagement. Her responsibilities include creating promotional materials and implementing social media plans that have significantly improved interaction rates and follower growth. Based in Radnor, Pennsylvania, she has contributed to the company's marketing efforts for nearly a decade.
Education and Expertise
Katie Minier earned a Bachelor of Science in Business Administration with a focus on Marketing from Drexel University's LeBow College of Business. She attended the university from 2012 to 2015. Her academic background provides a solid foundation for her marketing career, equipping her with essential skills in business strategy and consumer engagement.
Freelance Marketing Company
In January 2016, Katie Minier founded Katie Mae Smith, LLC, a freelance marketing company. Through her business, she offers a range of marketing services, including the creation of promotional materials such as fliers, presentations, advertisements, press releases, and website copy. This venture allows her to apply her marketing expertise across various industries.
Marketing Specialization
Katie Minier specializes in creating and implementing social media plans that have led to increased interaction rates of 5% to 10% and an average follower growth of 45%. Her ability to develop effective marketing strategies has proven beneficial for the companies she has worked with, spanning industries from logistics to wealth management.
Rebranding Assistance
Katie Minier assists marketing professionals in the rebranding of their companies. Her contributions include creating and distributing surveys, organizing timelines, gathering brand materials, and coordinating with branding firms. This support helps ensure a smooth and effective rebranding process for her clients.