Amanda Mc Laughlin
About Amanda Mc Laughlin
Amanda McLaughlin serves as the Director of Content Marketing at NewStore, Inc., where she has been instrumental in advancing content marketing strategies for retail brands. She holds a Bachelor of Arts in Economics and Government from Connecticut College and has extensive experience in the marketing field, having worked with notable brands and in various roles across different organizations.
Current Role at NewStore
Amanda Mc Laughlin serves as the Director of Content Marketing at NewStore, Inc. since 2022. In this role, she has focused on promoting the digital transformation of retail brands through effective content marketing strategies. Her expertise lies in creating content that enhances omnichannel retail experiences, contributing to the overall marketing objectives of the company.
Previous Experience at NewStore
Prior to her current position, Amanda worked at NewStore, Inc. as the Content Marketing Manager from 2018 to 2020, and then as the Senior Manager of Content Marketing from 2020 to 2022. During her tenure, she played a significant role in developing and executing content strategies that supported the company's marketing initiatives.
Background in Marketing and Communications
Amanda has extensive experience in marketing and communications, having worked at Racepoint Global in various roles, including Account Director and Account Supervisor. Her time at Racepoint Global spanned from 2015 to 2018, where she contributed to marketing efforts for notable brands. This experience has equipped her with a strong foundation in strategic marketing communications.
Educational Background
Amanda studied at Plymouth North High School from 2004 to 2008 before pursuing higher education at Connecticut College. She earned a Bachelor of Arts in Economics and Government from 2008 to 2012. Additionally, she studied at the University of Cape Town for 11 months in 2011, further enhancing her knowledge in economics and government.
Contributions to Notable Brands
Throughout her career, Amanda has contributed to the marketing efforts of well-known brands such as Birkenstock, Burton Snowboards, and GANNI. Her work has focused on creating impactful content that aligns with the branding and marketing goals of these organizations, showcasing her ability to drive results through effective communication strategies.