Mohammed Mustafa
About Mohammed Mustafa
Mohammed Mustafa is a Channel Marketing Manager at Newstore, Inc. in Boston, Massachusetts, with over 13 years of experience in Key Accounts Management and Data Analysis, primarily in Dubai and Saudi Arabia.
Work at NewStore
Mohammed Mustafa has been serving as the Channel Marketing Manager at Newstore, Inc. since 2014. He is based in Boston, Massachusetts, where he has contributed to the company's marketing strategies for a decade. His role involves conducting channel-wise market analysis and managing SKU activation and rationalization. He provides feedback directly to Procter & Gamble (P&G), ensuring that marketing efforts align with market demands.
Education and Expertise
Mohammed Mustafa completed his Master of Business Administration in Marketing at Colombus University in Dubai from 2007 to 2009. Prior to this, he attended Sacred Heart School in Bahrain from 1976 to 1987. His educational background has equipped him with the skills necessary for effective channel marketing and data analysis.
Background
Before joining Newstore, Mohammed Mustafa accumulated over 13 years of experience in Key Accounts Management and Data Analysis, primarily in Dubai. He worked with the P&G marketing team, managing a portfolio that included Braun and Oral B products. He also served as Key Accounts Manager at United Carton Industries Company in Jeddah, Saudi Arabia, from 2010 to 2013.
Achievements in Marketing and Management
In his current role, Mohammed Mustafa manages yearly forecasts and promotions for Delonghi lifestyle products. He has experience in below-the-line (BTL) activities in Dubai and has handled a team of merchandisers to create effective floor displays and gather customer feedback. Additionally, he has over three years of experience in POS business development in Saudi Arabia and has trained working professionals in Excel.