Rebecca Mac Vittie
About Rebecca Mac Vittie
Rebecca Mac Vittie serves as the General Counsel at NewStore, Inc., specializing in the legal aspects of digital transformation for retail brands. With a background in law and finance, she has extensive experience working with notable retail companies and contributes to legal education through guest lecturing.
Current Role at NewStore
Rebecca Mac Vittie serves as the General Counsel at NewStore, Inc. since 2022. In this role, she specializes in the legal aspects of digital transformation for retail brands. Her focus includes mobile-first platforms such as Point of Sale (POS), Order Management Systems (OMS), Clienteling, Inventory, and Native Consumer Apps. She works closely with various retail brands, including Birkenstock, Burton Snowboards, GANNI, G-Star Raw, Marine Layer, UNTUCKit, and Vince.
Previous Experience at Merkle Inc.
Before her current position, Rebecca worked at Merkle Inc. as a Financial Analyst from 2006 to 2009. During her time there, she gained valuable experience in financial analysis, which contributed to her understanding of the intersection between finance and legal matters in the retail sector.
Education and Expertise
Rebecca Mac Vittie holds a Bachelor's degree in Philosophy and Government from Georgetown University. She furthered her education at American University Washington College of Law, where she earned her Juris Doctor degree from 2008 to 2011. Her academic background provides a strong foundation for her expertise in legal issues related to digital transformation and retail.
Legal Career and Contributions
Rebecca has a diverse legal career, having served as Legal Counsel at BLEND360 from 2020 to 2022. In this role, she managed compliance, operations, legal, and human resources matters. She has also contributed to the legal education community by guest lecturing at American University, Washington College of Law. Additionally, she was an integral member of the Internet Crimes Against Children DOJ task force and has distinguished herself as a prosecutor in Maryland, leading the Child Exploitation unit.
Community Involvement and Advocacy
Rebecca Mac Vittie is actively involved in community service, serving on the Board of a Child Advocacy Center. Her commitment to child advocacy reflects her dedication to using her legal expertise to provide solutions and support for vulnerable populations. She views the law as a means of providing solutions rather than presenting obstacles.