Kathryn Mc Dermott
About Kathryn Mc Dermott
Kathryn McDermott is a Digital Marketing Manager at Newterra, specializing in tactical marketing plans for the municipal and industrial sectors. She has a background in Agricultural Communication from Texas A&M University and previously served as Marketing Manager at Ovivo.
Work at Newterra
Kathryn Mc Dermott serves as the Digital Marketing Manager at Newterra, a position she has held since 2024. Based in Austin, Texas, she focuses on developing tactical marketing plans aimed at enhancing brand visibility and customer engagement within the municipal and industrial sectors. Her role involves executing multifaceted marketing initiatives that include advertising strategies and participation in trade shows, contributing to the company's marketing objectives.
Previous Experience at Ovivo
Prior to her current role, Kathryn worked as the Marketing Manager at Ovivo from 2022 to 2024. During her two years at Ovivo, she was responsible for implementing marketing strategies that aligned with the company's goals. Her experience in this position further developed her skills in executing impactful marketing initiatives, which she now applies at Newterra.
Education and Expertise
Kathryn Mc Dermott earned a Bachelor of Science degree in Agricultural Communication/Journalism from Texas A&M University, where she studied from 2015 to 2019. This educational background provides her with a unique perspective that combines strong communication skills with environmental awareness. Her expertise in digital marketing is complemented by her proficiency in Adobe Creative Suite, including tools such as InDesign, Illustrator, Photoshop, and Premiere.
Marketing Skills and Initiatives
Kathryn has extensive experience in executing multifaceted marketing initiatives that create a lasting impact. Her skills encompass various aspects of marketing, including advertising and organizing trade shows. She leverages her communication abilities and environmental knowledge to develop strategies that resonate with target audiences in the municipal and industrial sectors.