Jan Willem Alphenaar
About Jan Willem Alphenaar
Jan Willem Alphenaar is a trainer and LinkedIn marketing specialist based in Amsterdam, Netherlands, with extensive experience in providing LinkedIn training and consulting services. He has authored five books on LinkedIn and has trained over 400 organizations across more than 10 countries since 2011.
Work at Next Business Academy B.V. - European LinkedIn Training and Service
Jan Willem Alphenaar has been a LinkedIn Trainer and LinkedIn Marketing Specialist at Next Business Academy B.V. since 2019. He specializes in LinkedIn Advertising Campaign Management and serves as Strategy Director. His role involves providing in-company LinkedIn training tailored for various purposes, including modern selling techniques and employee brand ambassadorship. He has also been involved in training sessions as a LinkedIn Sales Navigator trainer since 2019, focusing on enhancing marketing strategies within the Benelux region.
Background and Education
Jan Willem Alphenaar's educational background includes a Master's degree from Vrije Universiteit Amsterdam, which he has been pursuing since 2018. He holds a Bachelor’s degree in Information Science and Business Science from De Haagse Hogeschool, completed between 1988 and 1993. Additionally, he studied Logistic Management at KPMG Learning Academy in Malta and achieved a Post HBO/Bachelor. His training also includes various certifications in Sales, Telesales, and IT Consultancy from multiple institutions between 1992 and 2002.
Professional Experience and Roles
Jan Willem Alphenaar has held various positions throughout his career. He served as Chairman of Social Media Club Nederland from 2013 to 2015 and worked as a Docent at Beeckestijn Business School in 2012. He has also been a freelance consultant at LEWIS PR and a keynote speaker on digital trends at Next Business Academy from 2011 to 2020. His extensive experience includes blogging for Marketingfacts since 2009 and authoring five books focused on LinkedIn strategies.
Achievements in LinkedIn Training
Since 2010, Jan Willem Alphenaar has been actively providing LinkedIn training, having trained over 400 organizations across more than 10 countries. He developed the PEAS © model for social success, which is recognized and utilized globally. His training sessions are conducted in both Dutch and English, catering to a diverse audience and enhancing their understanding of LinkedIn's potential for business growth.
Authorship and Publications
Jan Willem Alphenaar is the author of five books that delve into various aspects of LinkedIn, including LinkedIn Company Pages, Content Marketing, and strategies for consultants and entrepreneurs. His publications aim to educate users on effectively leveraging LinkedIn for professional development and business success. His experience as a book author spans over 15 years, contributing significantly to the field of LinkedIn marketing.