Ashwini Ingale
About Ashwini Ingale
Ashwini Ingale is a Principal Product Designer at Nexthink, with a background in user experience design across various sectors including fintech and public services. She has previously held senior design roles at A.P. Moller - Maersk and the UK Ministry of Defence, advocating for user-centric design principles throughout her career.
Work at Nexthink
Ashwini Ingale has been serving as the Principal Product Designer at Nexthink since 2021. In this role, she focuses on creating user-centered design solutions that enhance the overall user experience. Her responsibilities include leading design initiatives, collaborating with cross-functional teams, and ensuring that the design aligns with user needs and business goals.
Previous Experience in Product Design
Prior to her current position, Ashwini worked at A.P. Moller - Maersk as a Senior Product Designer specializing in UX Architecture from 2017 to 2021. She also held the position of Lead UI/UX Design Consultant at APMG-International for one year in 2013. Additionally, she contributed to GOV.UK via Kainos as a Lead Interaction/Product Designer from 2014 to 2015 and worked as a Senior UX Designer/Architect at Bottomline Technologies in 2015.
Expertise in User-Centric Design
Ashwini advocates for User-Centric Design (UCD) and integrates principles of human psychology and Human-Computer Interaction (HCI) into her design processes. She has experience conducting requirement gathering workshops and iterating designs based on usability and A/B testing results. Her approach emphasizes understanding user needs to create effective design solutions.
Industry Experience and Projects
Ashwini has led design projects across various sectors, including fintech, data privacy, risk management, healthcare, and shipping & logistics. She has designed digital services for the UK Ministry of Defence and DEFRA, showcasing her expertise in public sector projects. Her diverse experience also includes designing solutions for a nuclear power plant.
Design Skills and Tools
Ashwini possesses strong skills in creating wireframes, prototypes, storyboards, and user journeys based on customer insights and research. She specializes in data visualization and dashboard design for both internal and external users. Her proficiency with design and collaboration tools includes Axure, FIGMA, Sketch, InVision, and Miro board, enabling her to effectively communicate design concepts.