Beverly Spaulding
About Beverly Spaulding
Beverly Spaulding serves as the Head of Global Demand Generation and Marketing Operations at Nexthink, where she has been instrumental in driving company growth through strategic marketing initiatives. With a robust background in demand generation and marketing operations across various companies, she has built and managed high-performing teams focused on revenue generation.
Current Role at Nexthink
Beverly Spaulding serves as the Head of Global Demand Generation and Marketing Operations at Nexthink. She has held this position since 2023, overseeing marketing strategies and operations from the company's Boston office. In her role, she is responsible for managing the global program budget and technology stack budget, which exceeds $10 million. Spaulding has built a senior team focused on revenue generation, including new logo acquisition and customer upsell initiatives.
Previous Experience at Nexthink
Before her current role, Beverly Spaulding worked at Nexthink as the Head of Global Demand Generation and Account-Based Marketing (ABM) from 2021 to 2023. During her tenure, she implemented persona tagging to support the ABM strategy and developed full-funnel demand campaigns aimed at driving pipeline and revenue. Her efforts contributed to achieving over 35% company growth goals.
Professional Background in Marketing
Beverly Spaulding has extensive experience in marketing, having previously worked at PTC in various roles, including Marketing Campaign Manager from 2014 to 2016 and Director of Demand Generation from 2017 to 2019. She also served as Director of Demand Generation at Plex, by Rockwell Automation, from 2019 to 2021. Her career began at IDG (International Data Group) as Manager of Digital Account Services from 2010 to 2014 and included a role as Senior Account Manager at Allen Roche Group from 2007 to 2010.
Education and Academic Background
Beverly Spaulding studied at Boston University, where she earned a Bachelor of Science degree in Communications. Her educational background has provided her with a strong foundation in effective communication strategies, which she has applied throughout her marketing career.
Key Contributions and Initiatives
Throughout her career, Beverly Spaulding has been a key stakeholder in developing end-to-end lead management processes, including lead capture, scoring, nurturing, and establishing service-level agreements. Her strategic initiatives have focused on enhancing marketing operations and driving revenue growth across various organizations.