Jennifer Fields
About Jennifer Fields
Jennifer Fields serves as the Senior Demand Generation Marketing Manager at Nexthink, where she leads the global new logo acquisition demand generation team. With a background in various marketing roles across multiple companies, she has a strong track record in marketing automation and content marketing.
Work at Nexthink
Jennifer Fields serves as the Senior Demand Generation Marketing Manager at Nexthink since 2021. In this role, she leads the global new logo acquisition demand generation team. Her responsibilities include focusing on cross-collaboration with internal stakeholders and managing relationships with external vendors. Fields has a proven track record in executing integrated campaigns and enhancing digital experiences, which contribute to the company's demand generation efforts.
Previous Experience in Marketing
Prior to her current role, Jennifer Fields held several marketing positions. She worked at Lionbridge as a Marketing Associate from 2014 to 2016. At Plex Systems, Inc., she served as Manager of Field Marketing from 2020 to 2021 and briefly as Sr. Manager of Field Marketing in 2021. Fields also worked at AchieveForum as Global Demand Generation Marketing Manager from 2017 to 2019 and at QuickBase, Inc. as Associate Marketing Campaign Manager from 2016 to 2017. Her early experience includes internships at StudyBlue and Rockwell Automation.
Education and Expertise
Jennifer Fields earned her Bachelor's Degree from the University of Wisconsin-Madison, where she studied from 2009 to 2013. Her educational background laid the foundation for her expertise in marketing automation and content marketing. Fields has developed a strong skill set in managing third-party and vendor relationships, which has been instrumental in her marketing roles.
Achievements in Demand Generation
Jennifer Fields has been recognized for her contributions to demand generation in the B2B tech sector. She was awarded the 2022 B2B Sales & Marketing Innovator Award for her innovative approaches to demand generation. Fields has a proven track record of surpassing pipeline and opportunity goals through integrated campaigns and digital experiences, demonstrating her effectiveness in the field.
Background and Early Career
Jennifer Fields began her career with internships, including a role as a Marketing Intern at Rockwell Automation in 2012 and as a Marketing Intern at StudyBlue from 2011 to 2013. She also worked as a Campus Tour Guide and Wisconsin Ambassador for Visitor & Information Programs during her time at the University of Wisconsin-Madison. These early experiences contributed to her understanding of marketing and customer engagement.