Kaitlin Dell'erario
About Kaitlin Dell'erario
Kaitlin Dell'erario is a Senior Manager of Customer Growth Marketing at Nexthink, where she leads global campaigns aimed at expanding the install base. She has extensive experience in demand generation and marketing management, having worked at several notable companies including Plex, Brightcove, and Cognex Corporation.
Current Role at Nexthink
Kaitlin Dell'erario serves as the Senior Manager of Customer Growth Marketing at Nexthink since 2024. In this role, she leads global campaigns and programs aimed at driving growth within the install base through expansion and cross-sell opportunities. Her focus is on enhancing customer engagement and maximizing marketing effectiveness to support the company's strategic objectives.
Previous Experience in Marketing
Before joining Nexthink, Kaitlin held several marketing positions. She worked at Plex, by Rockwell Automation as Marketing Manager for Customer Campaigns & Partner Marketing for 11 months in 2020. Following that, she was a Senior Manager for Integrated Marketing Campaigns at Plex for 6 months in 2021. Additionally, she served as Senior Demand Generation Manager at Aptible for one year from 2019 to 2020 and at Brightcove for one year from 2018 to 2019.
Educational Background
Kaitlin Dell'erario studied at the University of New Hampshire from 2008 to 2012, where she completed her degree. She also attended the Institute at Palazzo Ruccelai in 2011 for 11 months, focusing on Political Science and Government. This educational foundation has contributed to her expertise in marketing and demand generation.
Achievements and Recognition
Kaitlin has received recognition for her contributions to marketing. She was awarded the 'Deskie Award' in 2022 for delivering significant business outcomes through an integrated campaign that effectively utilized direct mail. Additionally, she has been a speaker at notable conferences, including the B2B Marketing Exchange in 2019 and MarketingProfs in 2022, showcasing her expertise in the field.
Contributions to Industry Publications
Kaitlin has contributed to various industry publications and webinars, including Content Marketing World and the American Marketing Association. Her insights and expertise in marketing strategies have been shared with a broader audience, enhancing her professional profile within the marketing community.