Laura Blackie
About Laura Blackie
Laura Blackie serves as the Director of ABM and Partner Marketing at Nexthink, where she has worked since 2023. With a diverse background in global marketing roles across various companies, she has developed expertise in strategic marketing planning and cross-functional team leadership.
Current Role at Nexthink
Laura Blackie serves as the Director of Account Based Marketing (ABM) and Partner Marketing at Nexthink. She has held this position since 2023, contributing to the company's marketing strategies in London, England. In her role, she focuses on developing and executing marketing initiatives that align with business objectives and enhance partner relationships.
Previous Experience at NCR Corporation
Prior to her current position, Laura Blackie worked at NCR Corporation as the Senior Field Marketing Manager for the EMEA and APAC regions. She held this role from 2013 to 2020, based in London, United Kingdom. During her tenure, she was responsible for managing marketing strategies tailored to the retail sector.
Marketing Expertise and Skills
Laura Blackie has a proven history of overachievement in global marketing roles. She specializes in strategic marketing planning and go-to-market execution. Her expertise includes developing marketing programs that effectively engage both B2B and B2C audiences. She is highly skilled in cross-functional team leadership and multi-channel marketing.
Educational Background
Laura Blackie studied at the University of the West of Scotland, where she earned a Bachelor of Arts (BA) in Business Information Technology with Marketing. Her studies spanned from 1990 to 1995, providing her with a solid foundation in both business and marketing principles.
Career Progression and Previous Roles
Throughout her career, Laura Blackie has held various marketing positions at notable companies. She worked at Nokia as EMEA Marketing Manager and later as Senior Manager for Global Operator Strategy and Marketing. Additionally, she has experience at Microsoft in multiple marketing roles, including EMEA Marketing Manager for the Communications Sector and Global Marketing Manager for Mobile & Embedded Devices. Her career also includes positions at Hootsuite, Flooid, and Metia.