Lauren Booth
About Lauren Booth
Lauren Booth serves as the Senior Field Marketing Manager for META and APAC at Nexthink, leveraging extensive experience in marketing across various sectors. She has held significant roles at companies such as Veeam Software and Citrix, and has a strong educational background in marketing and communication.
Current Role at Nexthink
Lauren Booth serves as the Senior Field Marketing Manager for META and APAC at Nexthink. She has been in this role since 2024, working from Dubai, United Arab Emirates. In this position, she focuses on developing marketing strategies that enhance customer engagement and align with business objectives in the region.
Previous Experience in Field Marketing
Before her current role, Lauren Booth held various positions in field marketing. She worked at Veeam Software as a Senior Field Marketing Manager from 2014 to 2021 in Johannesburg, South Africa. Additionally, she was a Senior Field Marketing Manager at Citrix, where she served in both Emerging Markets and Middle East & Africa roles between 2021 and 2022.
Educational Background
Lauren Booth has a diverse educational background. She studied Communication and Media Studies at the University of Cape Town, earning a Bachelor of Arts (BA) from 2005 to 2007. She later pursued a National Diploma in Marketing at the University of South Africa from 2010 to 2013. Additionally, she completed a Certificate in Meeting and Event Planning at Damelin in 2009.
Marketing Expertise and Skills
Lauren Booth has demonstrated expertise in implementing Solutions Marketing principles to drive growth across various sectors, including BFSI, Education, and Healthcare. She specializes in Account-Based Marketing (ABM) techniques to enhance customer engagement and has extensive experience in developing marketing programs that address pipeline gaps. Her skills include collaborating with remote teams across EMEA and the US to create effective customer messaging.
Career Progression
Lauren Booth's career began as a Sales Consultant at 1st Contact in 2008. She then transitioned to DORMA as a Marketing Manager from 2010 to 2012, followed by a role as Brand Manager at Integr8 IT from 2012 to 2014. After her tenure at Veeam Software, she briefly worked at Citrix before joining Nexthink in 2023.