Michael Hoffmann
About Michael Hoffmann
Michael Hoffmann is a Senior Field Marketing Manager at Nexthink, where he has worked since 2023 in Frankfurt/Rhein-Main. He has extensive experience in marketing roles across various companies, including Automation Anywhere and Nokia, and possesses strong skills in strategic planning and team leadership.
Work at Nexthink
Michael Hoffmann has been serving as the Senior Field Marketing Manager, Central at Nexthink since 2023. He operates from the Frankfurt/Rhein-Main area, focusing on strategic marketing initiatives that align with the company's objectives. His role involves collaborating with various teams to enhance marketing efforts and drive revenue growth.
Previous Experience in Field Marketing
Prior to joining Nexthink, Michael Hoffmann held the position of Senior Manager Field & Partner Marketing DACH & CEE at Automation Anywhere from 2018 to 2023. His experience also includes roles at Bitdefender as Head of Partner & Enterprise Marketing DACH & Netherlands, and at Nokia / HERE as Senior Marketing Manager B2B/B2C/OEM EMEA and Russia. These positions contributed to his extensive background in field marketing across various regions.
Background in Marketing Management
Michael Hoffmann's marketing career spans several notable companies. He worked at MAN ROLAND DRUCKMASCHINEN AG as Manager Global-Marketing Services from 1993 to 1999, and at NAVTEQ as Corporate Marketing Manager EMEA and Russia from 2003 to 2009. His experience in these roles has equipped him with a comprehensive understanding of global marketing strategies.
Education and Expertise
Michael Hoffmann studied Industrial Design at Fachhochschule Darmstadt, where he earned a Master's Degree from 1985 to 1992. His educational background complements his professional expertise in managing communication and PR activities, particularly in stakeholder communications and crisis management across the EMEA region.
Achievements in Team Leadership
Throughout his career, Michael Hoffmann has demonstrated a strong ability to create high-performance teams that achieve results through innovative solutions. He has a proven history of meeting revenue goals through strategic planning and tactical execution, showcasing his effectiveness as a collaborative leader in marketing initiatives.