Victor Felipe Simão
About Victor Felipe Simão
Victor Felipe Simão serves as the Head of Product at Nftfy, where he focuses on democratizing the platform for artists in Brazil. With a background in design and product management, he employs methodologies like Design Thinking and the 'Jobs to Be Done' framework to enhance user experience and drive innovation.
Work at NFTFY
Victor Felipe Simão has been serving as the Head of Product at NFTFY since 2021. In this role, he focuses on democratizing the NFTFY platform to create a sales ecosystem for artists across Brazil, which includes various art forms. His leadership aims to position the company as a global leader in disruptive NFT and Blockchain technologies. He employs Design Thinking methodologies to enhance product functionalities and address consumer problems effectively.
Previous Experience in Product Management and Design
Before joining NFTFY, Victor held several positions in product management and design. He worked as a Senior Product Manager at Bunker Capital from 2020 to 2021. Prior to that, he was a Senior UX Designer at 1M2 for five months in 2020. His experience also includes roles as a Fullstack Designer at TrayCommerce Locaweb and as a Product Manager at Canoa Digital, where he worked for two years from 2018 to 2020.
Education and Expertise
Victor studied at Paulista University, where he achieved a degree in Graphic Design from 2012 to 2013. He also attended Technology University, focusing on System Analysis and Information Architecture from 2010 to 2012. His educational background supports his expertise in employing frameworks such as 'Jobs to Be Done' in the Product Discovery process, which helps uncover user motivations and identify commercial opportunities.
Design and User Experience Background
Victor has a strong background in design and user experience. He has worked in various capacities, including as a User Interface Architect at MSTech Education and as a Senior UX Designer at Cartão Elo. His experience in these roles has contributed to his understanding of user-centered design principles and the importance of addressing consumer needs in product development.
Focus on Innovation and Collaboration
In his current role, Victor aims to foster innovation through collaboration with different organizational sectors. His approach is to integrate diverse perspectives to enhance product offerings and drive the company's growth in the NFT and Blockchain space. This focus on teamwork and innovation is essential for positioning NFTFY as a leader in the industry.