Brenda Lisette Vargas Barón
About Brenda Lisette Vargas Barón
Brenda Lisette Vargas Barón is a Senior Solutions Marketing Manager at NI (National Instruments), with extensive experience in various marketing and engineering roles within the company.
Current Role at National Instruments
Brenda Lisette Vargas Barón holds the position of Senior Solutions Marketing Manager at National Instruments (NI). In this role, she is responsible for developing and executing go-to-market strategies specifically for sectors such as Transportation ADAS & Autonomous Driving, Body & Chassis, and MultiDomain Test. She works closely with the global go-to-market lead and offering managers to align marketing strategies. Additionally, Brenda plays a crucial role in driving marketing segmentation, assessment, and the creation of customer personas. She ensures that marketing messages and content meet the needs of customers, sellers, and partners.
Previous Roles at National Instruments
Before becoming a Senior Solutions Marketing Manager, Brenda Lisette Vargas Barón held several positions at NI (National Instruments). She worked as a Senior Field Marketing Manager for 5 months in 2020, a Field Marketing Manager from 2019 to 2020, a Field Marketing Engineer from 2017 to 2019, a Sales Development Engineer in 2017 for 3 months, and an Applications Engineer from 2016 to 2017. Additionally, Brenda began her journey at NI as an Application Engineer Intern from 2015 to 2016. These roles provided her with extensive experience and a comprehensive understanding of the field marketing and engineering industry.
Educational Background
Brenda Lisette Vargas Barón received her education from two notable institutions. She obtained a degree in Ingegneria dell'Automazione from Politecnico di Milano, where she studied from 2014 to 2015. Prior to that, Brenda earned a degree in Ingeniera en Mecatronica from Tecnológico de Monterrey, where she studied from 2011 to 2016. Her educational background in engineering and automation has played a significant role in her professional development and expertise.
Customer-Centric Marketing Approach
In her role at National Instruments, Brenda Lisette Vargas Barón places a strong emphasis on understanding and addressing customer needs. She represents the voice of the customer to the marketing campaign team, ensuring that marketing strategies and content are aligned with customer expectations. Brenda is also responsible for owning the marketing message, which involves tailoring content to suit the specific requirements of customers, sellers, and partners. This customer-centric approach is central to driving NI's business strategy and promoting successful outcomes for all stakeholders.