Carrie Riche
About Carrie Riche
Carrie Riche is the Chief Content Strategist at National Instruments, where she manages core product content and site information architecture.
Title: Chief Content Strategist at National Instruments
Carrie Riche is currently serving as the Chief Content Strategist at National Instruments. In this role, she is responsible for managing and maintaining a significant portion of the company's core product content, including the creation and editing of thousands of product and model descriptions. She focuses on ensuring seamless customer transitions from awareness and research into product selection, purchase, and post-sales success. Her responsibilities also include collaborating on content type and metadata definition and suggesting content strategies based on site information architecture (IA), linking strategy, customer behavior, and analysis of data and SEO/web writing best practices.
Previous Role: Principal Technical Writer at National Instruments
Before becoming the Chief Content Strategist, Carrie Riche worked at National Instruments as a Principal Technical Writer. She held this role for 14 years, from 2001 to 2015, in Austin, TX. During her tenure, she was instrumental in the creation and maintenance of technical documentation and product content, which played a crucial role in supporting the company's communication and product development efforts.
Early Career: Program Specialist at Girl Scouts - Bluebonnet Council
Carrie Riche began her career at the Girl Scouts - Bluebonnet Council as a Program Specialist. She worked there from 1999 to 2001 for two years. This early career experience helped her develop essential program management and organizational skills, which she later applied in her subsequent roles in content strategy and technical writing.
Education: Texas A&M University, Journalism
Carrie Riche studied Journalism at Texas A&M University, earning a Bachelor of Science (B.S.) degree. She attended from 1997 to 2001 and graduated with comprehensive knowledge in journalism, which laid the foundation for her career in content strategy and technical writing.