Catherine Ortega
About Catherine Ortega
Catherine Ortega is a Senior Marketing Content Strategist at National Instruments in Austin, Texas, with a background in content marketing and SEO consulting.
Catherine Ortega at National Instruments
Catherine Ortega currently holds the position of Senior Marketing Content Strategist at NI (National Instruments) in Austin, Texas, United States. In this role, she manages the execution of an editorial calendar for NI.com/perspectives, overseeing a team composed of agencies, writers, editors, and designers. Catherine also conducts monthly content reporting and performs quarterly campaign content audits to identify areas for optimization. She collaborates with various teams to translate customer and business needs into engaging digital content experiences, messaging frameworks, competitive analyses, and defined target audiences.
Catherine Ortega's Previous Roles at GoDaddy
Before joining National Instruments, Catherine Ortega worked at GoDaddy in two different capacities. From 2020 to 2021, she was a Content Marketing Manager based in Austin, Texas. Prior to that role, she served as a Brand Strategist from 2019 to 2020. During her tenure at GoDaddy, Catherine built valuable experience in driving brand strategy and content marketing initiatives, laying a strong foundation for her subsequent career moves.
Freelance SEO and Content Marketing Consultant
From 2020 to 2022, Catherine Ortega was self-employed as an SEO and Content Marketing Consultant in Austin, Texas. In this freelance role, she offered consultancy services focused on search engine optimization and content marketing strategies. During this time, she leveraged her expertise to help businesses optimize their digital presence and improve organic search performance.
Catherine Ortega's Editorial Background
Catherine Ortega has a rich editorial background, having served as the Editor-In-Chief of the digital magazine 'Human Inquiry' from 2018 to 2019 in San Marcos, Texas. Additionally, she worked as an Editorial Consultant at Cram Crew, Inc. in Austin, Texas, from 2018 to 2019. These roles allowed her to hone her editorial skills and build a strong foundation in content strategy and management.
Education and Academic Background
Catherine Ortega studied English, Writing, and Rhetoric at Texas State University, where she earned a Bachelor's degree. Her educational background provided her with a solid understanding of language and writing, which she has effectively applied throughout her career in content strategy and marketing.