Catherine Ortega
About Catherine Ortega
Catherine Ortega is a Content Strategist at NI in Austin, Texas, with a background in SEO, paid media campaigns, and storytelling.
Title and Current Role at NI
Catherine Ortega is currently serving as a Content Strategist at National Instruments (NI) in Austin, Texas, United States. In her role, she has developed and implemented a comprehensive content strategy focusing on enhancing user engagement and brand visibility. She actively mentors junior content creators and strategists, providing guidance on best practices and overall career development.
Previous Experience at GoDaddy
Catherine Ortega worked at GoDaddy in two different roles. From 2020 to 2021, she was a Paid Media Campaign Specialist for a duration of 10 months. Prior to this, she served as a Brand Strategist from 2019 to 2020 for one year. Both roles were based in Austin, Texas, United States. Her experience at GoDaddy honed her skills in paid media campaigns and brand strategy.
Work at Noonday Collection and Texas State University
Catherine Ortega has also held roles at Noonday Collection and Texas State University. At Noonday Collection, she was an SEO Consultant from 2020 to 2021, where she contributed to a significant increase in organic traffic and user engagement. At Texas State University, she spent 4 months in 2019 as a Content Creator & Social Media Manager in San Marcos, Texas.
Educational Background
Catherine Ortega achieved her Bachelor's degree in English, Writing, & Rhetoric from Texas State University. Her educational background provides a solid foundation in content creation, writing, and rhetorical analysis, which she integrates into her professional content strategies.
Interest and Expertise in SEO and Storytelling
Catherine is highly specialized in creating data-driven content strategies that align with business goals and target audience needs. She has a keen interest in storytelling and narrative development, integrating these elements into her content strategies to create compelling brand stories. Her strong background in SEO and paid media campaigns allows her to optimize content performance effectively.