Catherine Z.
About Catherine Z.
Catherine Z. is the Principal Global Marketing Manager - High Touch Demand at National Instruments in Shanghai, China, with over 15 years of experience in marketing roles across various industries.
Current Role at 美国国家仪器
Catherine Z. is currently the Principal Global Marketing Manager - High Touch Demand at 美国国家仪器 in Shanghai, China. In this role, she leads high touch demand generation strategies, focusing on aligning marketing initiatives with global business goals. Her work involves driving integrated marketing campaigns and leveraging her extensive expertise in digital marketing and demand strategy.
Previous Experience at 美国国家仪器
Prior to her current role, Catherine Z. served as the Senior Marketing Manager, Account Based, APAC at 美国国家仪器 for one year from 2019 to 2020 in Shanghai. During this time, she managed account-based marketing efforts throughout the APAC region, focusing on targeted marketing strategies to optimize account engagement and growth.
Past Roles in Multinational Companies
Catherine Z. has a rich background in marketing, having held key positions in several multinational companies. From 2015 to 2019, she worked at HARMAN International as a Marketing Manager in Shanghai. Before that, she was the Marketing Communications Manager at Volvo Construction Equipment from 2011 to 2015 in Shanghai City, China. Earlier in her career, she was the Marketing Supervisor at Sony from 2006 to 2011, also in Shanghai.
Educational Background
Catherine Z. completed her MBA at 华东师范大学, earning a Master of Business Administration between 2018 and 2020. Additionally, she holds a Bachelor's degree in 英语语言文学 from 上海外国语大学. Her academic background has equipped her with the skills and knowledge necessary to excel in various marketing roles across multiple industries.
Marketing Expertise and Strategy
With over 15 years of experience in marketing across technology, automotive, and consumer electronics sectors, Catherine Z. specializes in high touch demand generation strategies and account-based marketing, particularly in the APAC region. She has led marketing teams and driven initiatives that align with the global objectives of major multinational companies like Sony, Volvo, HARMAN International, and National Instruments. Her expertise includes integrated marketing campaigns, digital marketing, and demand strategy.