Emily Bailey
About Emily Bailey
Emily Bailey is a Senior Product Manager at National Instruments in Austin, Texas, with a background in digital eCommerce and marketing.
Current Title and Role
Emily Bailey currently serves as a Senior Product Manager at NI (National Instruments) in Austin, Texas, United States. Her role involves overseeing product development and aligning strategies to meet customer needs and market demands.
Professional Experience at NI (National Instruments)
Emily Bailey has held several significant roles at NI (National Instruments). Before becoming Senior Product Manager, she served as Group Manager, Digital eCommerce for 7 months in 2022. Previously, she was Team Lead, Senior eCommerce Web Strategist from 2021 to 2022 for 8 months and as an eCommerce Web Strategist from 2019 to 2021 for 2 years. In these roles, she has been instrumental in enhancing the digital customer journey and launching a new eCommerce platform.
Career Journey Prior to NI
Before joining NI (National Instruments), Emily Bailey worked at several organizations. From 2018 to 2019, she was the Marketing Manager at GX Sciences, where she developed a successful digital marketing strategy. She also held the position of Marketing Lead at TRI-K Industries from 2017 to 2018, earning the 'Outstanding Performance Award' for her marketing campaigns. Earlier, she worked as Associate, Marketing and Research at Integrium, LLC for one year and as a Research Analyst, Marketer, and Recruiter at Townsend & Associates, Inc. for two years.
Educational Background
Emily Bailey studied at Coastal Carolina University, where she earned a Bachelor of Arts (BA) in Communications with a minor in Health Promotion and a specialization in Public Relations. Her academic experience from 2010 to 2014 provided a strong foundation for her career in marketing and product management.
Key Achievements and Contributions
Emily Bailey has several notable achievements in her career. At NI, she led a cross-functional team to improve the digital customer journey, resulting in a 15% increase in online engagement. At GX Sciences, she developed a digital marketing strategy that boosted online sales by 20%. Additionally, she authored a white paper on 'The Impact of Digital Transformation on eCommerce' published on NI's official website and presented at the 2021 Digital Marketing Summit.