Emily Bailey
About Emily Bailey
Emily Bailey is the Team Lead and Senior eCommerce Web Strategist at National Instruments in Austin, Texas.
Professional Role at National Instruments
Emily Bailey currently serves as the Team Lead, Senior eCommerce Web Strategist at National Instruments (NI) in Austin, Texas. In this role, she leads the eCommerce Business team, focusing on prioritizing web-related projects that support digital and business objectives. Emily works closely with internal partners in Marketing, IT, Sales, and Operations to define and drive key messages for web content, aiming to optimize growth and performance. Additionally, she plays a pivotal role in managing project deployments, identifying marketing strategies, and setting vision and deliverable goals.
Previous Experience in eCommerce and Marketing
Before her current role at National Instruments, Emily Bailey held various positions that contributed to her expertise in eCommerce and digital strategy. She worked at National Instruments as an eCommerce Web Strategist from 2019 to 2021. Prior to that, she served as the Marketing Manager at GX Sciences for 11 months and as the Marketing Lead at TRI-K Industries for another 11 months. At Integrium, LLC, she was an Associate in Marketing and Research for a year. Her career began as a Research Analyst, Marketer, and Recruiter at Townsend & Associates, Inc., where she gained valuable insights over two years.
Education and Specialized Training
Emily Bailey obtained her Bachelor of Arts degree in Communications from Coastal Carolina University, where she also minored in Health Promotion and specialized in Public Relations. Her academic background, combined with practical experience, has equipped her with the skills necessary to excel in various marketing and eCommerce roles. Her studies laid a strong foundation for her subsequent career advancements and professional achievements.
Key Responsibilities and Strategic Contributions
In her role as a Senior eCommerce Web Strategist, Emily Bailey is responsible for several key areas. She supports high-level business transitions from a web experience and digital strategy perspective to drive organizational growth. Emily also defines and implements best practices for measuring the impact and performance of web pages, content, campaigns, and SEO. Her responsibilities include setting team vision, norms, and goals, as well as roadmap planning on a quarterly and yearly basis. Her strategic approach ensures effective alignment with business objectives and enhances overall digital performance.